How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

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Migrant Mother, Migrant Gender - Sally Stein
Prose postérieure - Les commissaires anonymes
Pas vu Pas pris - Collectif, Olivier Deloignon, Guillaume Dégé
Rois de la forêt - Alain Garlan
L'inventaire des destructions - Éric Watier
Pureté et impureté de l’art. Michel Journiac et le sida Antoine Idier
Délié - Baptiste Oberson
Poèmes - Yvonne Rainer
Sights - Henry McCausland
Saint Julien l'hospitalier Tome 2 - Claire Pedot
Rue Englelab, La révolution par les livres - Iran 1979 - 1983 - Hannah Darabi
Roven n°4
Rasclose - Geoffroy Mathieu
Étrangement seuls - Jean-Pascal Princiaux
La typographie des Penguin Classics - Andrew Barker
Promenade au pays de l'écriture - Armando Petrucci
Assembly - Sam Porritt
Tanière de lune - Maria-Mercé Marçal
IBM – Graphic Design Guide from 1969 to 1987
Les Grands Ensembles - Léo Guy-Denarcy
Économies silencieuses et audaces approximatives - Guy Chevalier [& coll.]
La construction - Perrine Le Querrec
Brush Master - Jasper "Mississippi" Travis
ARTZINES #1, Paris issue
Les voiles de Sainte-Marthe - Christian Rosset 







