How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Photographic Fields - Joël Van Audenhaege
Keywording (Post) Contemporary Art - Greta Rusttt
Dernier royaume - Quentin Derouet
Soldes n° 07
Der Erste Rotkehlchen - Le livre
Le déclin du professeur de tennis - Fabienne Radi
Wayfaring - Patrick Messina, André S. Labarthe
Aurore Colbert - Marie Mons
Du Fennec au Sahara - Guillaume Pinard
Il est si difficile de trouver le commencement - Helen Thorington
Capolavori - Livio Vacchini
Le style anthropocène - Philippe Rahm
SKKS - Gilles Pourtier
Le blanc nez - Fouss Daniel
Promenade au pays de l'écriture - Armando Petrucci
Shanghai Cosmetic - Leslie Moquin
Mariken Wessels — Miss Cox
Pas vu Pas pris - Collectif, Olivier Deloignon, Guillaume Dégé
Piano - Joseph Charroy
Ludmilla Cerveny - Work
[piʃaˈsɐ̃w̃] - antoine lefebvre editions, 







