How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Holy etc. - Fabienne Radi
L'internationale modique (AND 3) - J-M. Bertoyas
La Reprise et l’Éveil - Jean-Christophe Bailly
Aristide n°4
Aurore Colbert - Marie Mons
Gros Gris n°4 - Duel
Soldes n° 07
Le blanc nez - Fouss Daniel
Critique d'art n°54
La grande surface de réparation - Gilles Pourtier
9 octobre 1977 - Roberto Varlez
Paysageur n°3 - Mobiles
Editer l’art – Leszek Brogowski
Assembly - Sam Porritt
Gruppen n°13 - Collectif
Tchat - Gary Colin
Optical Sound 3
Revue La Ronde n°14
Sillo n°3 - Le Fauve
Optical Sound 2
Critique & création - L.L. de Mars
Salt Crystal - Fabio Parizzi
Acteurs d'un film gravé. Docteur A. Infirmier O. - Annabelle Dupret, Olivier Deprez et Adolpho Avril
Retour d'y voir - n° 1 & 2 - Mamco
Karbone Magazine n°8 - Parasite 







