How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Offrir des fleurs
Entretiens – Jérôme Dupeyrat
Artzines #12 Provo Special
Le singe et le bijoux - Roxane Lumeret
Ventoline 6 - Coll
Eros Negro # 1 - Demoniak
Dada à Zurich – Le mot et l’image (1915-1916)Hugo Ball
Pas vu Pas pris - Collectif, Olivier Deloignon, Guillaume Dégé
Keywording (Post) Contemporary Art - Greta Rusttt
Shanghai Cosmetic - Leslie Moquin
Retour d'y voir - n° 3 & 4 - Mamco
De lave et de fer - Laurent Feynerou
Optical Sound 3
In the presence of being absent... Arrgh. - Stéphanie Leinhos
Papier magazine n°06 - Coupe du monde
Roven n°5
Mission Control - Emir Karyo & Jan Wojda
From red to red - Jean-Pierre Bertrand, Patrick Javault
Watch out - Anne-Émilie-Philippe
Carnivore - Grow
AARC – Alter Architecture Research Collective n° 01
Gruppen n°14 - Collectif
Aristide n°4
Dessins pour Rugir - Virginie Rochetti
Machiavel chez les babouins - Tim Ingold
Imagos - Noémie Lothe
Le Choix du peuple - Nicolas Savary, Tilo Steireif
Manifeste d'intérieurs ; penser dans les médias élargis - Javier Fernández Contreras
52 vendredis — Léonore Emond, Damien Duparc, Yaïr Barelli et Charlotte York
Feminist Art Activisms and Artivisms - Katy Deepwell (ed.)
Critique & création - L.L. de Mars
La traversée - Magali Brueder
Un cheval, des silex - Benoît Maire, Sally Bonn
[piʃaˈsɐ̃w̃] - antoine lefebvre editions,
Inframince et hyperlié - Philippe Lipcare 







