How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Musique pour les yeux - Johann Bertrand Dhy
Piotr - Pierre Escot, Denis Lavant
movement in squares - Stefanie Leinhos
La prise - Florian Javet
Le dos des choses - Guillaume Goutal
Optical Sound 3
Marcel Proust en cinq minutes — Jackson B. Smith
Ludmilla Cerveny - Work
Mosaïque d'asphalte - Jack Torrance
Poétique d'une introspection visuelle - Jean-Charles Andrieu de Levis, Alex Barbier
Turbo Decompress - Coll.
Sillo n°3 - Le Fauve
Oblikvaj 4 - Last minute Shodo - Thomas Perrodin, Ensemble Batida
Collective Design : Alison & Peter Smithson
Dans la Lune - Fanette Mellier
Before Science - Gilles Pourtier, Anne-Claire Broc'h
Saint-Julien l'hospitalier Tome 4 - Claire Pedot
IBM – Graphic Design Guide from 1969 to 1987
Spécimen Typographique : No Ko - Loris Pernoux
Image Canoë - Jérémie Gindre 







