How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Eurob0ys Crysis - Massimiliano Bomba, Leon Sadler, Yannick Val Gesto
Deep state - Mathieu Desjardins
Un essai sur la typographie - Eric Gill
Temps d'arrêt - Etienne Buyse
Editer l’art – Leszek Brogowski
Critique & création - L.L. de Mars
Cruiser l'utopie – L'après et ailleurs de l'advenir queer - José Esteban Muñoz
Le singe et le bijoux - Roxane Lumeret
Florina Leinß - Ersatzteillager
Lisa Zordan . one-shot the end
Radio-Art - Tetsuo Kogawa
Dédale - Laurent Chardon
America - Ayline Olukman, Hélène Gaudy
Blaclywall by Sihab Baik - Claude Closky
SKKS - Gilles Pourtier
Link Human / Robot - Collectif dir. Emmanuelle Grangier 







