How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Musée des Beaux-Arts - Pierre Martel
Collective Design : Alison & Peter Smithson
Les voiles de Sainte-Marthe - Christian Rosset
[piʃaˈsɐ̃w̃] - antoine lefebvre editions,
Dear Paul - Paul Van der Eerden
1994 - 2001 - Lorenzo Castore
本の本の本 - antoine lefebvre editions,
Gros Gris n°4 - Duel
Les Grands Ensembles - Léo Guy-Denarcy
Halfgrijs - Coll.
Seoul Flowers & Trees - tribute to Lee Friedlander
À partir de n°1 - Coll.
Dédale - Laurent Chardon
Wayfaring - Patrick Messina, André S. Labarthe
Pik Nik à Talinn - Thomas Chmp
Link Human / Robot - Collectif dir. Emmanuelle Grangier
L'inventaire des destructions - Éric Watier
Saveurs imprévues et secrètes - Gilbert Lascault
La Reprise et l’Éveil - Jean-Christophe Bailly 







