How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Critique & création - L.L. de Mars
À partir de n°4 - Collectif
WREK The Algorithm! - Aarnoud Rommens, Olivier Deprez
fil·le·s de polypropylène bleu - coll.
Étrangement seuls - Jean-Pascal Princiaux
Idoine & Sissy Hankshaw
Untitled (Comic Book) - Frédérique Rusch
Sur la page, abandonnés — vol.3
Triptyque - Ronan Bouroullec
Tomber dans l'escalier - Jasper Sebastian Stürup
À partir de n°3 - Collectif
De lave et de fer - Laurent Feynerou
Strates & Archipels - Pierre Merle
Le Choix du peuple - Nicolas Savary, Tilo Steireif
La Typographie Moderne - Robin Kinross
Piano - Joseph Charroy
Roven n°4
Soundtrack/s - Rosaire Appel
Revue Les Saisons n°3
Inframince et hyperlié - Philippe Lipcare 







