How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Gnose & Gnose & Gnose - Aymeric Vergnon-d'Alençon
La grande surface de réparation - Gilles Pourtier
ARTZINES #1, Paris issue
Manifeste d'intérieurs ; penser dans les médias élargis - Javier Fernández Contreras
Imagos - Noémie Lothe
La peinture c'est comme les pépites - Pierre Yves-Hélou + Tirage
It was a good day - Jeremy Le Corvaisier
Avec ce qu'il resterait à dire - Anne Maurel
Zoom Age - Julien Auregan
Tanière de lune - Maria-Mercé Marçal
Holyhood, vol. 1 — Guadalupe, California - Alessandro Mercuri
Papier magazine n°06 - Coupe du monde
Schindler Manifesto
Editer l’art – Leszek Brogowski
Revue La Ronde n°14
Hmm ! - C. de Trogoff
Après la révolution – numéro 1
The Letter A looks like The Eiffel Tower - Paul Andali
À partir de n°1 - Coll.
Tomber dans l'escalier - Jasper Sebastian Stürup
interférence - 2 - maycec
Promenade au pays de l'écriture - Armando Petrucci
WREK The Algorithm! - Aarnoud Rommens, Olivier Deprez - FR
Burning Images, A History of Effigy Protests - Florian Göttke
Sans titre - Benjamin Hartmann
Le chateau enchanté - Atelier Mclane
Eros negro n°3 - Démoniak
Prototype 02 - morcellement
Before Science - Gilles Pourtier, Anne-Claire Broc'h
La traversée - Magali Brueder
Le dos des choses - Guillaume Goutal
Acteurs d'un film gravé. Docteur A. Infirmier O. - Annabelle Dupret, Olivier Deprez et Adolpho Avril
LSD n° 04 – A manga issue
Holy Mountain - Maia Matches, Knuckles & Notch
Bacon le Cannibale - Perrine Le Querrec
[piʃaˈsɐ̃w̃] - antoine lefebvre editions,
Salt Crystal - Fabio Parizzi
Sillo n°3 - Le Fauve
Konrad Becker - Dictionnaire de réalité stratégique
Gruppen n°13 - Collectif
akaBB - tribute to Roni horn
Comment quitter la terre ? - Jill Gasparina, Christophe Kihm, Anne-Lyse Renon 







