How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Poétique d'une introspection visuelle - Jean-Charles Andrieu de Levis, Alex Barbier
Un essai sur la typographie - Eric Gill
Turbo Decompress - Coll.
Grilles - Zelda Mauger
La grande surface de réparation - Gilles Pourtier
Klima Pages #2 — Somptueuses Résidences
On Onions - Elad Lassry
La construction - Perrine Le Querrec
Saveurs imprévues et secrètes - Gilbert Lascault
La Typographie Moderne - Robin Kinross
Notre condition. Essai sur le salaire au travail artistique – Aurélien Catin 







