How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Le corps travesti - Michel Journiac
Musique pour les yeux - Johann Bertrand Dhy
La Couleur du Geste - Héloïse Bariol
Le style anthropocène - Philippe Rahm
Deep state - Mathieu Desjardins
Éclats III - Athanor
Tomber dans l'escalier - Jasper Sebastian Stürup
Inframince et hyperlié - Philippe Lipcare
Un essai sur la typographie - Eric Gill
Mission Control - Emir Karyo & Jan Wojda
akaBB - tribute to Roni horn
Marcel Proust en cinq minutes — Jackson B. Smith
Rois de la forêt - Alain Garlan
Schindler Manifesto
Dear Paul - Paul Van der Eerden
Darkest Night - Joel Van Audenhaege
Brush Master - Jasper "Mississippi" Travis 







