How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Architecture-Belvédère - Lou-Andréa Lassalle & Bérénice Béguerie
Aurore Colbert - Marie Mons
Link Human / Robot - Collectif dir. Emmanuelle Grangier
Sillo n°3 - Le Fauve
Copy This Book - Eric Schrijver
Pour une esthétique de l'émancipation - Isabelle Alfonsi
On the Soft Edge of Space - Marleen Sleeuwits
Rois de la forêt - Alain Garlan
Lisa Zordan . one-shot the end
Dans la Lune - Fanette Mellier
Il est si difficile de trouver le commencement - Helen Thorington
Sur la page, abandonnés — vol.3
Holyhood, vol. 1 — Guadalupe, California - Alessandro Mercuri
Critique & création - L.L. de Mars
Imagos - Noémie Lothe
Image Canoë - Jérémie Gindre
Inflamed Invisible - David Toop
Catalogue Art Guys - That's painting productions, Bernard Brunon
Le déclin du professeur de tennis - Fabienne Radi
Inframince et hyperlié - Philippe Lipcare 







