How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Introduction à l'esthétique - Nakai Masakazu
Image Canoë - Jérémie Gindre
Musée des Beaux-Arts - Pierre Martel
Aurore Colbert - Marie Mons
akaBB - tribute to Roni horn
La tour Tatline - Georgi Stanishev
Dear Paul - Paul Van der Eerden
Collective Design : Alison & Peter Smithson
Editer l’art – Leszek Brogowski
Strates & Archipels - Pierre Merle
Capolavori - Livio Vacchini
Sans titre - Chris Kiss
À partir de n°1 - Coll.
Holy etc. - Fabienne Radi
Eros negro n°4 - Démoniak
Catalogue Art Guys - That's painting productions, Bernard Brunon
[piʃaˈsɐ̃w̃] - antoine lefebvre editions,
moj’am al arabeia - Farah Khelil & antoine lefebvre editions
Amos Gitai et l'enjeu des archives - Jean-Michel Frodon
Débris N°2 - Théo Garnier Greuez
Parataxes + CD - Michael Gendreau
Gnose & Gnose & Gnose - Aymeric Vergnon-d'Alençon
interférence - 3 - maycec
Étrangement seuls - Jean-Pascal Princiaux
Photographic Fields - Joël Van Audenhaege
Saveurs imprévues et secrètes - Gilbert Lascault
Critique & création - L.L. de Mars
Zoom Age - Julien Auregan
Inframince et hyperlié - Philippe Lipcare 







