How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

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Good Company - Paul Van der Eerden
Optical Sound 2
Norovirus - Orgie en mers chaudes - Claude Grétillat
Gros Gris n°4 - Duel
Un essai sur la typographie - Eric Gill
16 x 421 - Lorraine Druon
Eros negro n°3 - Démoniak
Le corps travesti - Michel Journiac
How to Become the Daughters of Darkness - Coll.
A Compilation Of Contemporary Letter Designs
IBM – Graphic Design Guide from 1969 to 1987
Saint Julien l'hospitalier Tome 2 - Claire Pedot
Manifeste d'intérieurs ; penser dans les médias élargis - Javier Fernández Contreras
Titanic Orchestra - Julien Mauve
Pénurie - Zivo, Jérôme Meizoz
Ilya Ehrenbourg - Et pourtant elle tourne
Illusive prosody - Alex Beaurain
Image Canoë - Jérémie Gindre
Dessins pour Rugir - Virginie Rochetti
Artzines #12 Provo Special
Slanted 30 - Athens
Les Grands Ensembles - Léo Guy-Denarcy
Link Human / Robot - Collectif dir. Emmanuelle Grangier
Saint Julien l'hospitalier Tome 1 - Claire Pedot
Aristide n°4
Eldorado maximum - Les commissaires anonymes
La grande surface de réparation - Gilles Pourtier
MegaOctet Verbateam
America - Ayline Olukman, Hélène Gaudy
Promenade au pays de l'écriture - Armando Petrucci 







