How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

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Le style anthropocène - Philippe Rahm
Le corps travesti - Michel Journiac
Poétique d'une introspection visuelle - Jean-Charles Andrieu de Levis, Alex Barbier
Économies silencieuses et audaces approximatives - Guy Chevalier [& coll.]
Optical Sound 2
Before Science - Gilles Pourtier, Anne-Claire Broc'h
Le dos des choses - Guillaume Goutal
Critique d'art n°54
La peinture c'est comme les pépites - Pierre Yves-Hélou + Tirage
Titanic Orchestra - Julien Mauve
Cuadernos - Henry Deletra
Paravents - Eva Taulois
De lave et de fer - Laurent Feynerou
Saveurs imprévues et secrètes - Gilbert Lascault
La construction - Perrine Le Querrec
WREK The Algorithm! - Aarnoud Rommens, Olivier Deprez
Ludmilla Cerveny - Work
ADBC du Dessin - Jacques Floret
Entretiens – Jérôme Dupeyrat
Sillo n°3 - Le Fauve
Bobst Graphic 1971-1981 - G. Cachin ; D Fornari ; F Rappo
š! #39 'The End' - coll.
Auprès, au sein — Julien Van Anholt
Le chateau enchanté - Atelier Mclane
Dark optics - David Claerbout
Eldorado maximum - Les commissaires anonymes
Ilya Ehrenbourg - Et pourtant elle tourne 







