How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Catalogue Art Guys - That's painting productions, Bernard Brunon
Konrad Becker - Dictionnaire de réalité stratégique
Strates & Archipels - Pierre Merle
Slanted 30 - Athens
Wayfaring - Patrick Messina, André S. Labarthe
Pour une esthétique de l'émancipation - Isabelle Alfonsi
Sillo n°3 - Le Fauve
Manifeste d'intérieurs ; penser dans les médias élargis - Javier Fernández Contreras
Keywording (Post) Contemporary Art - Greta Rusttt
Gros Gris n°4 - Duel
Poétique d'une introspection visuelle - Jean-Charles Andrieu de Levis, Alex Barbier
Artzines # 10 - Show & Tell #2 NY Special
Une généalogie des grandes oreilles - Lauren Tortil
Les voiles de Sainte-Marthe - Christian Rosset
Mariken Wessels — Miss Cox
Rue Englelab, La révolution par les livres - Iran 1979 - 1983 - Hannah Darabi 







