How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

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Tomber dans l'escalier - Jasper Sebastian Stürup
Farandole - Jérémie Fischer
Pénurie - Zivo, Jérôme Meizoz
Strates & Archipels - Pierre Merle
moj’am al arabeia - Farah Khelil & antoine lefebvre editions
Collective Design : Alison & Peter Smithson
De tels baisers - Jul Gordon
Critique & création - L.L. de Mars
Der Erste Rotkehlchen - Le livre
LSD n° 04 – A manga issue
Étrangement seuls - Jean-Pascal Princiaux
Les voiles de Sainte-Marthe - Christian Rosset
Papier magazine n°06 - Coupe du monde
Entretiens – Jérôme Dupeyrat
Pectus Excavatum - Quentin Yvelin
Mariken Wessels — Miss Cox
Rois de la forêt - Alain Garlan
La grande surface de réparation - Gilles Pourtier
Manuel pour formes et constructions nomades - Julien Rodriguez
Cruiser l'utopie – L'après et ailleurs de l'advenir queer - José Esteban Muñoz
Pik Nik à Talinn - Thomas Chmp
Editer l’art – Leszek Brogowski
Poétique d'une introspection visuelle - Jean-Charles Andrieu de Levis, Alex Barbier
La Reprise et l’Éveil - Jean-Christophe Bailly 







