How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Alma Mater n°1
Lazy Painter - Angela Gjergjaj, Jordi Bucher and Mirco Petrini
Goodbye - Hsia-Fei Chang, Sofia Eliza Bouratsis, Medhi Brit, Enrico Lunghi
Cuadernos - Henry Deletra
[piʃaˈsɐ̃w̃] - antoine lefebvre editions,
Bande Annonce - Cinéma & Bande Dessinée - Coll.
fig. #6 - antithèse
Dear Paul - Paul Van der Eerden
Deep state - Mathieu Desjardins
Zoom Age - Julien Auregan
Paysageur n°3 - Mobiles
Le Choix du peuple - Nicolas Savary, Tilo Steireif
Titanic Orchestra - Julien Mauve
WREK The Algorithm! - Aarnoud Rommens, Olivier Deprez
Sillo n°3 - Le Fauve
Hérésie Étiologique - coll.
Promenade au pays de l'écriture - Armando Petrucci
De lave et de fer - Laurent Feynerou
Dessins pour Rugir - Virginie Rochetti
Aristide n°4
Seoul Flowers & Trees - tribute to Lee Friedlander
Une goutte d'homme - Alice Dourlen
Saint Julien l'hospitalier Tome 3 - Claire Pedot
Slanted 30 - Athens
Temps d'arrêt - Etienne Buyse
Le singe et le bijoux - Roxane Lumeret
Wayfaring - Patrick Messina, André S. Labarthe
Gruppen n°13 - Collectif
Mökki n°2
twen [1959–1971]
Blanche Endive - Grégoire Motte & Gabriel Mattei
Blaclywall by Sihab Baik - Claude Closky
Notre condition. Essai sur le salaire au travail artistique – Aurélien Catin
Ellipse - Ismail Alaoui-Fdili
Good Company - Paul Van der Eerden
Le chateau enchanté - Atelier Mclane
Gros Gris n°4 - Duel
Copy This Book - Eric Schrijver
Amos Gitai et l'enjeu des archives - Jean-Michel Frodon
Pas vu Pas pris - Collectif, Olivier Deloignon, Guillaume Dégé
Économies silencieuses et audaces approximatives - Guy Chevalier [& coll.]
il y avait une ville - Laeticia L'Heureux 







