How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

Prose postérieure - Les commissaires anonymes
Collective Design : Alison & Peter Smithson
Eros negro n°4 - Démoniak
Sillo n°3 - Le Fauve
America - Ayline Olukman, Hélène Gaudy
moj’am al arabeia - Farah Khelil & antoine lefebvre editions
La construction - Perrine Le Querrec
L'œuvre des matières - Ivry Serres
Piotr - Pierre Escot, Denis Lavant
Goodbye - Hsia-Fei Chang, Sofia Eliza Bouratsis, Medhi Brit, Enrico Lunghi
Bacon le Cannibale - Perrine Le Querrec
SKKS - Gilles Pourtier
Catalogue Art Guys - That's painting productions, Bernard Brunon
Brush Master - Jasper "Mississippi" Travis
Musique pour les yeux - Johann Bertrand Dhy
Norovirus - Orgie en mers chaudes - Claude Grétillat
La traversée - Magali Brueder
Alma Mater n°1 







