How to build a worthwhile art collection with the least possible money

„…the only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists themselves, and not the fact that you collected them first. The only thing that counts – the only prize in the game – is who ends up with the paintings.“
–Eugene M. Schwartz
The new edition of the out-of-print facsimile from 1970, in which Schwartz explains his philosophy of collecting art and how to achieve a successful art collection in simple steps.
Schwartz was a copywriter and author of several successful books on advertising. Together with his wife Barbara Schwartz, he assembled one of the most important collections of contemporary American art at the time. They generously donated hundreds of important works from their collection to institutions in the USA.
With an epilogue by John Beeson.
Steppheftung, 48 Seiten, s/w Offset Druck, Folienprägung auf dem Cover, Text auf englisch, dritte Auflage
9 × 14 cm
ISBN978-3-9814518-0-1
ET033
Artists:
John Beeson, Eugene M. Schwartz, Eugene M. Schwartz

It was a good day - Jeremy Le Corvaisier
Alma Mater n°1
A l'origine - Anne-Émilie-Philippe
Imagos - Noémie Lothe
Tomber dans l'escalier - Jasper Sebastian Stürup
Soleil, eau, vent : vers l'autonomie énergétique - Delphine Bauer
Ilya Ehrenbourg - Et pourtant elle tourne
Dear Paul - Paul Van der Eerden
interférence - 3 - maycec
Gnose & Gnose & Gnose - Aymeric Vergnon-d'Alençon
The Shelf - Journal 3
Piano - Joseph Charroy
Pour voir, Emscher Park - Gaëtane Lamarche-Vadel
Holyhood, vol. 1 — Guadalupe, California - Alessandro Mercuri
Lazy Painter - Angela Gjergjaj, Jordi Bucher and Mirco Petrini
Je ne peux pas ne pas - Geneviève Romang
Économies silencieuses et audaces approximatives - Guy Chevalier [& coll.] 







